"The potential that is coming together here is something we see in many impressive examples today." Neubaur explained the path to climate neutrality, raw material lightness and sustainability. "We need functioning business models that make recycling possible: Using instead of owning, intelligent matching platforms on which products lead a second, third or fourth life, and many more," the State Minister of Economics added.
Matching is one of the central goals of Circular Valley®. The initiative aims to transform Germany's wider Rhine-Ruhr region into a global hotspot for the circular economy: a Silicon Valley for the circular economy. The initiative brings startups from all over the world to North Rhine-Westphalia and supports them in further developing their business model - with top-class coaches and mentors and by connecting them with potential partners from business and research institutions. The 14 startups that were in Circular Valley® over the past months, brought ideas for green building, renewable energy, industrial waste platforms, water treatment and waste management for the potential matches.
Viktor Haase, State Secretary at the North Rhine-Westphalia Ministry of the Environment, placed Circular Valley®'s efforts into a political context at the DemoDay. According to him, the circular economy is a "sleeping giant" in North Rhine-Westphalia that is now being awakened. The state government will present a strategy for the circular economy in the coming months, as will the federal government.